Les Getchell | recommended reading + links

Things we weren’t taught in school…


In school, we learned about logic — vertical or hierarchical thinking from the left side of the brain. Essential, but incomplete. Excellent for clear thinking once you accept the premise. But what about the premise? For a good start on creativity — horizontal or lateral thinking from the right side of the brain — start here:

A Whack on the Side of the Head by Roger von Oech. And his subsequent books and materials. Workshops, too. Highly recommended.

Lateral Thinking by Edward de Bono. And his numerous books, audio and video materials, and workshops. Highly recommended.


Don’t let its orientation towards sales and mangement fool you. These are skills necessary for daily human relationships. You’ll discover the virtue of Q4 interaction. Happily, the productive way is also the moral way. Effective Selling through Psychology by V. Ralph Buzzotta, Robert Eugene Lefton, Manuel Sherberg. Plus their other books and workshops via Psychological Associates. Highly recommended.

Ever wonder why American accents are the way they are? Wonder no more. The Story of English by Robert McCrum, William Cran, Robert MacNeil. This is the book based on the acclaimed PBS series. Recommended.

While the focus of this book is on pack (group) journalism in the 1972 US presidential campaign, the phenomena (and principles) applies to other disciplines, as well. There are the few who lead (that is, dig/question/innovate) and the many who follow. The Boys on the Bus by Timothy Crouse. Recommended.

Some of the best books are thin. At only 96 pages, this is one. Zen in the Art of Archery, Eugen Herrigel. Highly recommended.

www.LesGetchell.com 2005. All rights reserved. Friday, July 23, 2021, 09:21 PM